Radically Over-deliver!
Turns out that this is a cheap and effective marketing technique.
Pretty simple isn’t it? What happens when you experience AMAZING, RADICAL over delivery? Maybe it’s because it doesn’t happen very often- so we are surprised and elated when someone goes above and beyond. Maybe it also sends a message that we are important and valued. There are a lot of things that take place in our minds when we are the recipient of over delivery! Think of the last time someone amazed you with customer service – or went out of their way to do what they promised. You can’t print that on a postcard or send it in an email. But it is repeatable – Because, you always “tell” someone and re-tell your experience. There is always a story!
Over delivery also raises the bar for both the giver and the recipient. For the giver it means you will now be responsible for delivering the same kind of service to all those who will hear the story and want the same results!
The recipient is not only going to expect the same in the future but may also feel more connected. When we come from a place of contribution it encourages others to do the same – to pass it on so to speak. Also as a result, in the future, the recipient of over delivery will not only want to return for more –but will probably want to do the same for someone else. What a great result!
This happens to us every day! We may not even realize it. When someone stops traffic and lets you in – doesn’t that remind you to do the same for someone else? When someone holds the door for you, don’t you in turn do the same? ( okay...so maybe it should ;)
These are examples of the law of reciprocity at work! “You reap what you sow” right?
But then what is it called when we OVER-Deliver? When we go out of our way, when we give in abundance…when we give more than is deserved... when we aren’t thinking of the return – maybe it’s Grace? It's kind of amazing.
